Presidential Candidates Can Appeal to Voters With Music, According to Prof. Jasperson

Music stirs the emotions, and presidential candidates can use the power of music in their campaigns to unify voters, according to Dr. Amy E. Jasperson, associate professor and chair of the political science department at Rhodes. She was interviewed for a Philadelphia Inquirer article. 

“The song starts out slowly while the ad shows individual images of small towns, urban landscapes, ordinary people, farmers, and families,” she says about Simon and Garfunkel’s “America” used in a spot for  Bernie Sanders. “As the song builds, the people are brought together. By the end of the ad and the song, the viewer hears and sees the crescendo of huge, cheering, unified crowds.” Read more.