The Rhodes College logo is the key visual expression of the college. It consists of three parts: the shield, the stylized treatment of the college name, and the founding date. Whenever possible, the full logo should be imprinted. Certain applications of the logo, however, do not allow for use of all three components. In those instances, the shield or the stylized treatment of the college name may be used as stand-alone graphic elements, but may not be altered in any way.