Typography

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Official Typography Usage

The style and arrangement of type not only affects legibility but can also entice prospective readers.  It is one of the key building blocks of brand identity. To maintain a consistent look among Rhodes online and print publications, a limited number of fonts are specified, with certain usages suggested.

Headings and Titles

Memphis is a serif font that should only be used for headings and titles.


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ITC Officina Sans Book and Bold fonts can also be used for headings and titles but additionally serve as the font for small phrases of type, such as photo credits or captions.


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Body Text

The Adobe Garamond, while also being admissible for headings and titles, functions at the Rhodes standard for all body copy. Adobe Garamond was selected because of its ease of readability.


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HTML Typefaces for Web

While the previous typefaces can be used on the Web as graphics, there will always be a need for HTML content. This content must be produced with special typefaces designed specifically for the Web. For Rhodes College, the Web typefaces that should be specified are Verdana and Georgia.

Verdana
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Verdana Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Georgia
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Georgia Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Note: Any deviations from specified type fonts in Rhodes publication requires written approval from the Director of Communications or the Vice President of College Relations. Gothic typefaces are expressly reserved for the Rhodes logo and magazine masthead.