Additions and Corrections
362. Strategic Management of the Firm.
Fall. Credits: 4.
This course will focus on the development of long term plans – strategies –within the context of business organizations. Such plans, by the nature of the business environment, must be solid enough to provide a unified sense of direction for all stakeholders while containing sufficient flexibility to allow the firm to adapt to the dynamic forces acting upon it. Students will explore the development of the field of strategic management in terms of its historical development and its major theoretical underpinnings. Students will be introduced to methods used to gather and analyze strategic information, and will explore the development of strategic plans—including implementation issues, measurement of strategy performance, and importance of contingency plans. The course will consist of lectures, discussion sessions, student presentations, and short case studies to illustrate the practical application of the concepts.
Prerequisites: Economics 100 and Business 241.